SEO stands for Search Engine Optimization. It is a practice that will increase traffic toward a particular website. Overall it will increase the exposure of a brand, through non-paid search engine results. Companies look for SEO to help gain more awareness and to make their company higher in the rank of a search engine.
It exists a various form of online platforms that bring traffic to websites such as social media or paid advertising. However, every business uses digital media and need an online presence to increase awareness and be known. Moreover, the Search engine is an industry that is continually changing because algorithms and features keep evolving.
Digital marketing is everywhere nowadays and our modern world uses the internet for everything. Therefore users will always choose to click on the first few links on the Google page, as they think it is the most relevant selection that Google has listed for the request.
HOWEVER, the first page might not be the most relevant research for your particular inquiry.
SO, the question is How SEO is working? How to create an effective SEO?
WHY might SEO be seen more likely in a SCIENTIFIC form?
Search engines are machines that search, evaluate, observe and analyze online content, data, factors (known as crawling and indexing) to determine the best way (through a ranking process) to answer user’s query.
Indeed, to determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways.
AS A SCIENCE, SEO test hypotheses through observations and experiments.
Most SEOs do EXPERIMENTS, and all SEOs make OBSERVATIONS, TO ANALYSE the most popular keywords to create traffic and value for the company.
SEO is a knowledge that you will able to acquire through time and learnings.
It is crucial for a company as it fosters them to be visible by consumers throughout a good ranking. To valorise a firm ranking and so bring traffic to your website it is essential to be on the top Google's research page where the most relevant information to a query is. Therefore, it is vital to find the right algorithm and keys words for Google to rank your website on the top of its page.
Indeed, if Google can't find your link then neither your consumers will.
NEVERTHELESS, SEO also has many facets that are difficult to test. Therefore specialists need knowledge and skills, and that is where it becomes an “ART".
Specialists have to use specific keywords shaped throughout a particular type of communication for a specific target. That requires creativity and implement a strategy to create feeling and engage consumer to choose your link rather than another one.
It actually requires creativity and a strategy to engage people to invite them to click on your link.
IN CONCLUSION
“To possess a website that is loved by robots and people, you need to approach, plan and execute your SEO as if it were a science and art” (Eric Sharp, 2015).
Overall I feel that SEO falls somewhere in between. It requires specialists to be creative when devising a strategy to best suit the target, as well as it needs to use an analytic methodology to suit the online criteria.
In your opinion will you say that in the future SEO will be more scientific as everything is more digitalised ?
Yes everything is more digitalised but science or art have other ways to be done. I would say that SEO is neither one or the other but a bit of both or in between as you said. Marketers use it to create experiments, they observe, analyse and it is not taught over night, you can even learn how to do it through subject at University so it is a science in that way for me and an Art because like Art it is hard to define it, it is a way to communicate with the audience that is shaped by techniques to try to create feelings, emotions and give the idea to the audience that these results are the best for the research, and creates a call to action, in this case clicking on a specific website. So i wouldn't know how to classify it, for me its both.
ReplyDeleteCurrently I think SEO is pretty scientific, sure we all know some basic ways to boost your ranking like using key words and updating it regularly but I think the future will turn away from organic ratings as competition becomes to high and more businesses will start investing in paid SEO as it will have greater results. However on the contrary businesses will always have to post relevant content, use backlinks and keywords or else customers won't even find them so realistically organic SEO will always have some positive effect on businesses success in search engines. I think going along with the comment above 'Digital Move' I am 50/50, it will become more scientific but SEO as we know it today will always be somewhat relevant.
ReplyDeleteI definitely can see SEO being more scientific in the future! It's hard to truly have an organic high ranking in SEO pages without it being a paid ad. These paid endorsements does not guarantee brand loyalty. Brands have to be creative in their marketing strategies in order to appeal to their targeted audiences and to prevent them from switching brands.
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