Nowadays, people are more connected to their devices and it appears that traditional media are less effective when communicating to a target audience.
I’ve noticed that viral marketing is about generating Buzz to create interest toward the brand, let people judge and make up their mind.
Going viral means that your content is spread quickly and widely over the internet through word of mouth, e-mail or various social media in order to impact a lot of people who will share your content over and over again.
Therefore I assume the best strategy is to engage your target via an integrated message. It is important to drive traffic to your ultimate target whether your target is a website (for purchases, reservations, email newsletter subscriptions, blog RSS subscriptions, etc.) or a social network like Facebook or Twitter (for engagement).
Moreover using constant keywords and phrases throughout your integrated marketing campaigns to vehicle the same idea and don’t confuse your audience.
I have a simple question for you… Do you think a butcher can become famous all over the world via a simple video?
Nurset Gocke, also known as‘Salt Bae’, THE Turkish BUTCHER reputed for its famous videos showing how his preparing a meat dine.
Nurset Gocke went famous after making a viral video of himself preparing theatrically a piece of steak and sprinkling unconventionally salt into it as his signature move. ’Salt Bae’ garnered over 16.5 million views and captured the attention of Leonardo DiCaprio. The video itself gave rise to the hashtag #SaltBae.
What was the reasons for going viral?
- He selected the right social media — Instagram— that was suited to its target audience.
- Created an entertaining video with precise and theatrically motions that captured the attention to the internet users.
- As an accomplished businessman in Turkey, Nurset Gocke had already a huge community before making the video. It helped him to spread the message faster.
- The video went viral because he didn’t copied the moved of anyone else and users was impressed by its charisma.
- As performer he demonstrates there’s no boring profession and that you can make show from anything if you are passionate about your work.
Therefore after this video its success fostered him to spread its name all around the world and open new steakhouses in the United States.
Its videos went so viral that people have to make a booking months in advance.
Now it makes sense why the new Nusret steak houses rely heavily on performance. The show of the chef cutting your steak and salting it in front of you is the main attraction of the restaurants.
How its success last over the time?
His regular short story videos posts follow a same pattern to entertain his target and make them identify his brand easily. That habit developed a sense of predictability in his followers and kept his social media accounts versatile and engaging.
Salt Bae is also using brand ambassadors as an effective way to acquire customers from all around the globe and increase his popularity.
Lionel Messi Visited Salt Bae in Nusret Steakhouse DUBAI! #leomessi #paulpogba #saltbae
In your opinion is there a way to make your business desirable and popular?
Trying to go viral is hard for a business to achieve and sometime it happens without you doing all the work like with Coco cola and mentos when two friends decided to put mentos in a coca bottle to just experiment, video that went viral and the brands used that at their advantages. However, planning to create something that goes viral is an other thing. Creating something new, interesting and using the right media is the key I thing, especially using Social Media it is a must, the most efficient way to spread the message in a minimum of time but I think that choosing to collaborate with endorsers having a large audience can also help spreading the message faster.
ReplyDeleteIn my opinion nowadays it is not easy to find a good idea that already exist over internet. Every Youtuber or influencer are seeking and copying videos that are working and making views for their own profile. However they can't get viral with same content viewed over and over again. While if you have a personality, with a real charisma and a way to create a particular content that may engage people to follow you and foster your videos to get viral!
DeleteThere are so many ways to make a business more desirable and popular I believe but the challenge is always how to make a business go viral!
ReplyDeleteI created a similar blog on this topic and there were three key conditions as expressed by Kaplan and Haenlein to make a brand go viral. This was 'the message', 'the messenger' and 'the environment'. I believe all three key areas need to be analysed when created an advertisement you want to go viral. First is your message unique? Who are the people spreading your message (influencers or celebrities)? and what are the social and political conditions of the environment your advertisement will be launching in?
By utilising and understanding these conditions brands can better create successful campaigns, but it is never certain whether it will work or not, as simply some videos like the Double rainbow video can't be planned or explained really, therefore I think it most certainly is difficult to create?
SALT BAE is a great example to talk about regarding this topic. Great post!
ReplyDeleteComing to your question... yes definitely there are so many ways to make your business boom - however it's about how you execute. Salt Bae was luck, LadBible had posted a video to kind of make fun of what he was doing but people found it so interesting, found him charasmatic, found him entertaining - because it was a really different video... and then what happened? People started following his Instagram page and what not - but it doesn't stop there, once people start following you, how do you take advantage of this? From there onwards Salt Bae became very active on instagram, his stories, his posts, he was very careful with every single content he was sharing, he wanted to deliver something different to the audience, more of an entertainment than anything - he made people love him, and he's still doing a great job at it! You just need to know how to make something go viral and how you want to convey the message, and after that you need to follow up to take advantage of the viral factor!
yes true! The thing is SALT BAE was already popular before posting his videos. He was already a successful businessman at the head of few restaurants. But after his videos he became a CELEBRITY. He found an interesting way to communicate to its audience and overall to user over internet. I think to get viral you need to be different by having an extravagant personality or finding an idea that has never been seen.
ReplyDelete