The Dark Side of digital revolution… Harmful for societies ?

"DARK SIDE" of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse.

Nowadays our generation is hyperconnected and need to exist in multiples realities. The great thing about social media is you can become anyone you want to be. Users are seeking opportunities to create daily content, be seen and followed at a wide audience. People want to show what they have and even overstate a personality trait to bring more interest for their profile. 

‘We’re almost convinced that our Instagram feeds are a truer representation of ourselves than who we are in real life.’

Social media has an impact on our daily life. Most of our day is devoted to our social media platforms. We communicate through it, make reviews, collect information and so on. 

Nevertheless, the lost of control of our personal data has a negative impact.

Facebook disclosed to investors that it had at least twice as many fake user as it previously estimates.

These fake accounts known as ‘bots’ can sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputation. 

As a reminder, internet’s goal is to be accessible by everyone to serve humanity and not only a particular business interest. However, it is easy to miscommunicate or share wrong content as it is not revised or written by experts. Even some profile are using social media to create or make viral wrong content to manipulate user's mind.  

Bots are algorithms combine with social media profile to attract and create engagement from other users and bots within the profile. It is difficult to catch bots as it is automatic software programs that perform to behave like a human. Those algorithms are targeting specific audience and become increasingly sophisticated, making it difficult to distinguish a bot-generated internet persona from a live human. It appears that 30% of social media users were found to have been fooled by bots.  

While up to 20% of mid-level influencers’ followers are likely fraudulent, according to a Points North Group Study.  

Twenty-eight years ago, internet appeared and few years later the digital revolution  #digital revolution made people more informed. Letting them access to information to make better decisions. 
However, how about if content released on internet  becomes false? This is the negative aspect of digital revolution where misinformation can get viral and may manipulate opinion #fakenewsmedia.

=> letting a wide audience make wrong decisions,  damage the reputation of someone, involving  industry’s monetary losses or even brand image crisis.

Digital security experts are working to find an efficient way to get rid of bots. In your opinion, spreading misinformation may badly harm a country ? 

Salt Bae's strategic reasons that made him insanely popular

Nowadays, people are more connected to their devices and it appears that traditional media are less effective when communicating to a target audience.

I’ve noticed that viral marketing is about generating Buzz to create interest toward the brand, let people judge and make up their mind.  

Going viral means that your content is spread quickly and widely over the internet through word of mouth, e-mail or various social media in order to impact a lot of people who will share your content over and over again.

Therefore I assume the best strategy is to engage your target via an integrated message. It is important to drive traffic to your ultimate target whether your target is a website (for purchases, reservations, email newsletter subscriptions, blog RSS subscriptions, etc.) or a social network like Facebook or Twitter (for engagement).

Moreover using constant keywords and phrases throughout your integrated marketing campaigns to vehicle the same idea and don’t confuse your audience.

I have a simple question for you… Do you think a butcher can become famous all over the world via a simple video? 

Nurset Gocke, also known as‘Salt Bae’, THE Turkish BUTCHER reputed for its famous videos showing how his preparing a meat dine.

Nurset Gocke went famous after making a viral video of himself preparing theatrically a piece  of steak and sprinkling unconventionally salt into it as his signature move. ’Salt Bae’ garnered over 16.5 million views and captured the attention of Leonardo DiCaprio. The video itself gave rise to the hashtag #SaltBae.

What was the reasons for going viral?

• He selected the right social media — Instagram— that was suited to its target audience.
• Created an entertaining video with precise and theatrically motions that captured the attention to the internet users.
• As an accomplished businessman in Turkey, Nurset Gocke had already a huge community before making the video. It helped him to spread the message faster. 
• The video went viral because he didn’t copied the moved of anyone else and users was impressed by its charisma.
• As performer he demonstrates there’s no boring profession and that you can make show from anything if you are passionate about your work. 

Therefore after this video its success fostered him to spread its name all around the world and open new steakhouses in the United States. 

Its videos went so viral that people have to make a booking months in advance.

   

Now it makes sense why the new Nusret steak houses rely heavily on performance. The show of the chef cutting your steak and salting it in front of you is the main attraction of the restaurants.

How its success last over the time? 

His regular short story videos posts follow a same pattern to entertain his target and make them identify his brand easily. That habit developed a sense of predictability in his followers and kept his social media accounts versatile and engaging.

Salt Bae is also using brand ambassadors as an effective way to acquire customers from all around the globe and increase his popularity.  

Lionel Messi Visited Salt Bae in Nusret Steakhouse DUBAI! #leomessi #paulpogba #saltbae

In your opinion is there a way to make your business desirable and popular?

Search Engine Optimisation An ART or A SCIENCE ?

SEO stands for Search Engine Optimization. It is a practice that will increase traffic toward a particular website. Overall it will increase the exposure of a brand, through non-paid search engine results. Companies look for SEO to help gain more awareness and to make their company higher in the rank of a search engine.

It exists a various form of online platforms that bring traffic to websites such as social media or paid advertising. However, every business uses digital media and need an online presence to increase awareness and be known. Moreover, the Search engine is an industry that is continually changing because algorithms and features keep evolving.

Digital marketing is everywhere nowadays and our modern world uses the internet for everything. Therefore users will always choose to click on the first few links on the Google page, as they think it is the most relevant selection that Google has listed for the request.

HOWEVER, the first page might not be the most relevant research for your particular inquiry. 

SO, the question is How SEO is working? How to create an effective SEO?

WHY might SEO be seen more likely in a SCIENTIFIC form? 

“SEO is a science because it operates according to mathematical laws that are statistically reliable and predictive of human behavior.” 

Search engines are machines that search, evaluate, observe and analyze online content, data, factors (known as crawling and indexing) to determine the best way (through a ranking process) to answer user’s query. 

“Popularity of search engine is determined by the relevance of results.” 

Indeed, to determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways.

AS A SCIENCE, SEO test hypotheses through observations and experiments. 

Most SEOs do EXPERIMENTS, and all SEOs make OBSERVATIONS, TO ANALYSE the most popular keywords to create traffic and value for the company. 

SEO is a knowledge that you will able to acquire through time and learnings.  

It is crucial for a company as it fosters them to be visible by consumers throughout a good ranking. To valorise a firm ranking and so bring traffic to your website it is essential to be on the top Google's research page where the most relevant information to a query is. Therefore, it is vital to find the right algorithm and keys words for Google to rank your website on the top of its page. 

Indeed, if Google can't find your link then neither your consumers will.

NEVERTHELESS, SEO also has many facets that are difficult to test. Therefore specialists need knowledge and skills, and that is where it becomes an “ART".

Specialists have to use specific keywords shaped throughout a particular type of communication for a specific target. That requires creativity and implement a strategy to create feeling and engage consumer to choose your link rather than another one. 

It actually requires creativity and a strategy to engage people to invite them to click on your link. 

IN CONCLUSION 

“To possess a website that is loved by robots and people, you need to approach, plan and execute your SEO as if it were a science and art” (Eric Sharp, 2015). 

Overall I  feel that  SEO falls somewhere in between. It requires specialists to be creative when devising a strategy to best suit the target, as well as it needs to use an analytic methodology to suit the online criteria.

In your opinion will you say that in the future SEO will be more scientific as everything is more digitalised ? 

The existing relation between Big data and Internet of Things and their evolution.

Our modern society is constantly evolving, improving or innovating new products that will facilitate your life.  As consumers we have constant needs created and amplified   by marketers that showed us how our lives, comfort can be enhanced thanks to new technologies using Internet of Thing combined with Big data. 

As an example, Alexa, a device implemented by Amazon, aims to help consumers on their daily basis tasks. People  are always seeking for objects that will make their life easier. Interconnected items that will improve their comfort. #Alexa can search every information for you by asking a simple question “hey Alexa followed by the question”. the product controls every devices in your home as well as you can schedule your activities and Alexa will reminds you all your daily activity.

Therefore, what is the limit of this tool? because Alexa collects all your personal information without your permission. 

Therefore, what impact Big data and Internet of thing (IoT) may occur on consumers and marketers’ life? 

Drawback :

In my opinion the main issue is that IoT and Big data collect information that are mainly unknown from the consumer, in order for marketers to use customer’s insights to understand customers' consumption habits and fit their future needs.

—#security&privacy—

In our modern society you can’t avoid using IoT or companies to collect data on your behalf. Therefore, the other key concerns is about IoT's intrusion in customer daily life.

Advantage :

In another hand, technological advances in IoT foster sectors to improve their impact over the society or environment. To illustrate that, scientists improve people’s live — the pacemaker. Or even in another field where Big data and IoT work simultaneously to analyse and show customers insights to improve transportation's sector.  “One such example is represented by shipping organizations. They have been utilizing big data analytics and sensor data to improve efficiency, save money and lower their environmental impact.”

In the future are IoT and Big data will control  our lives (as it already influence it); 

How far IoT and Big data are going to impact our day to day lives?